It’s always exciting to run a new business, but it can also be terrifying. Things may be fun at first while we’re planning the business, but actually running it can create many worries for us. Questions like “Will my customers like my product?”, “Will I make enough revenue to keep the business alive?” or “Will competitors eat me alive?” are common once we start running operations.
But the helpful tips and advice we give in this article for running a small business should be able to help you through. The tips here come from experienced businessmen and are updated to suit today’s business environment. So, let’s talk about how to grow your small business in 2022!
Tip #1: Get Connected
Networking is essential for small businesses. Develop relationships that will serve you later on. You may do this both in person and online.
Look for a mentor as well who would be eager to help a budding entrepreneur like you.
Sign up for business training & development events and explore online business communities to connect you to groups and possibly lead you to your mentor.
Tip #2: Use Video to Market Your Brand
According to statistics, up to 85% of businesses use video as their digital marketing tool. Keep up with this trend by alloting a budget for video marketing.
Don’t worry, you don’t have to create these videos! In fact, it’s best to hire someone with expertise in this field rather than waste your time & money on specialised software or doing the task yourself.
Tip #3: Use SEO
Search engine optimization may be the most important marketing strategy you use, but surprisingly, many businesses neglect this tool.
Create good & fresh content and you’ll be rewarded by Google and other search engines, which are always on the job of identifying high-quality content that matches what users look for.
Tip #4: Cut Costs Through Technology
There are many ways to cut costs, but you have to look for those ways. For example, by using technology like software in your day-to-day operations, you’re actually increasing your efficiency and thus, your capacity to grow your business more quickly and cost effectively.
When you open your business to technologies like teleconferencing (which became highly essential during the pandemic), you also open up to significant cost cutting options like getting rid of office space permanently or having access to workers globally rather than just within your locality.
Tip #5: Get Mobile-friendly
As of 2020, mobile traffic made up 51.5% of all Internet traffic. This means you’ve got to pay attention to the high market of mobile users and their needs.
Optimise your web presence for smart phones and tablets by developing a mobile version of your website page, instead of just having a desktop-friendly version.
Tip #6: Automate Payments
It’s time for every business to integrate billing and receipt processes through digital means, because it’s actually available to us! Make your payment processes easier for you and your customers. Automate payments so you can not only run your business better, but also improve customer experience.
With all that said, as a small business owner, you must always remain adaptable to an ever-changing business environment. Be on the lookout for new opportunities and be flexible enough to integrate them when they present themselves. In today’s digitised world, you will find competitive advantage through new technology and trends, so stay vigilant for these as well. But most of all, enjoy the process of learning and growing your very own business!
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