As we are in the last quarter of 2014 and soon the holidays will be upon us. The festive time of the year is where several businesses go on full promotion to either take advantage of the holiday’s consumer buying spree or make a strong push to try and hit the targeted yearend sales record. Despite the upcoming busy months ahead, we can still look forward to 2015 as a head start on what will be our key strategies in the forefront of our target consumer market that is currently living in the digital age and no end on its increasing usage. As long as our consumers are on the digital internet of things, so must we strengthen our reach, influence and precision.
- Micro-targeting for micro-finance
The digital hub is a vast place of opportunity and despite overlapping segments and market reach of big business and small businesses, small players with micro businesses can still have a place. This is where going digital with local end to end marketing meets. Facebook, twitter and Google have solutions for small business to attain their targeted audience despite bigger players are also competing. Welcome to the world of precision targeting for micro-finance. Knowing the finer specifics of budget, geographic displacement and buying preference of our targeted consumers will help us define better who our buyers are really and which market should we target that has a need for our local services. Facebook and Twitter introduced promotional platforms to target a specific area, industry and key preferences. Google Adwords can get small businesses instant leads if they chose to target the small market segments. A big market can still be segmented into a specific customer of our target with the right promotions.
- Digital Advertising placements
Small businesses pay for promotional materials like flyers and banners, but did you know that the same principle exists in the digital world of advertising? To start reaching your target market and consumer segments, start learning Google Adwords and Facebook’s promoted pages that are still getting better as the platforms are constantly being fine tuned to accommodate the not so tech savvy, reach the exact area and the type of consumers we are really targeting. For a small fee, you can get the attention of qualified consumers that could get your word of mouth marketing get started; only it is online. People recommend and share on social platforms just as they do offline.
Never underestimate the power of promoting your content. A lot of small business websites do not maintain or are not active with their blogging. A blog is a seldom tapped method for self-promotion and self-publishing that small businesses really neglect or maintain. Your blog will work wonders for you with the following ways:
- Promote your products and services
- Feature your consumers or clients
- Post up industry or business news
- Post up helpful, informative and useful posts to showcase your expertise
The first three points are used by medium sized businesses that compete by capitalizing on information and authority of information. You can do the same and it starts with your small business to empower itself, that in turn empowers your consumers with knowledge or inspiration. That is how you engage on brand loyalty and consumer brand marketing that big brands are using as strategy to inspire and inform their current consumers.
Optimism for small business owners are projected to be bustling with excitement for the holidays and the new year. We at National Brokers Network are more than Business Brokers in Victoria, we also aim to empower small businesses to be productive and embrace the digital age for ripe opportunities for growth.