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Unfortunately, there are still plenty of people out there who confuse consumer harassment and spamming with marketing. How many times have you heard horror stories of late-night or early morning calls of telemarketers looking to offer their products or services? Perhaps you even have your own stories to tell as well.
So, how will these marketers learn?
Here are the top three most important rules of marketing to help guide businesses and solopreneurs on how to best approach prospects.
- The goal is to pull, not push.
Produce good content online so that you can attract people to come to you instead of constantly harassing them and pushing them away.
- Talk is cheap. Actions speak louder than words.
There are a whole lot of other clichés for this one. You can tell someone about how awesome you are, but unless you can back that up, you are simply annoying people. Instead of selling yourself, let other people be the judge and work hard to impress them through real action. Remember, self-praise is no recommendation.
- More sharing, less begging.
What annoys people most about marketers is how they use marketing tactics that waste valuable time and usually come off as imposing. It’s a lot like begging when you ask someone to give you the time of day so you can talk about how you can help them or how awesome your product is.
It would be better to share useful and relevant information through high-quality content that can help educate people and make them inclined to subscribe to your product or service. If your argument is compelling enough, you might just convince prospects as to why they NEED your product in their lives.
Marketing has become more challenging these days because people lead very busy lives and have no time to listen to sales pitches and product offers. But by enlisting the assistance of a reliable Melbourne Business Broker, and by following these three simple rules, you should not fall into that trap ever again. Good luck!