Digital shoppers often search for local information before making an online purchase or head to the store. Customers nowadays usually perform internet research, compare prices, and consider their location or proximity in mind. Businesses need to understand both the behaviour and social location of their customers in order to keep a step ahead of competitors.
Purchasing a new house, for example, is challenging. Finding the right location of the property can make the difference between a dream home or a nightmare for your prospective buyer. Make your property buying or renting experience hassle-free. Consult a commercial property broker Victoria today to find suitable properties and take care of all your real estate needs.
Learning about the social location behaviour of your customers can bring success to your business and help convert leads into sales through the following tips:
List your business with top social location services – Facebook Places, Foursquare, Yelp! and other location based services allow users to check-in and stop at a property, restaurant, or store that they want to get listed. They let you find nearby places and enable users to connect with friends and send location alerts. Users can add information and write suggestions about the products and services they experienced. Customers can also post ratings, reviews, and tips about the businesses. Utilise these social location services to advertise deals and promotions.
Join the group buying bandwagon – Take advantage of group buying sites like Deal Lovers, Groupon, and Scoopon that offer SMEs the ability to make their own group buying special offers. These marketing tools offer products and services at significantly reduced prices and promote brand awareness to a large audience. Since the vouchers are prepaid and run for a limited time, your business will receive a lump sum payment for all the products and services sold in the different buying sites.
Offer virtual rewards – Rewards programs add value and keep your customers coming back. Use a simple point system where frequent customers earn points that they can redeem as a reward and translate into a discount or freebie. You can also make the rewards more engaging. For example, Foursquare enables businesses such as bars and restaurants to offer special promos for mayors and other badge earners and creates a fun competition among avid members. These loyal customers then become the advocates for your business.
Advertise on mobile coupon networks – Place your advertisements on mobile coupon networks that distribute your coupons in various local sites. You can also use Google Places, which provides a coupon tool that automatically generates mobile versions of your business coupon offers. Mobile coupons enable and encourage your followers to share your offer with friends or social networks and have a higher redemption rate compared to traditional coupons.
Create your own fun game – In Foursquare for instance, you can use games to hook the customer to your business. Customers will need to check in often to win a game or become the mayor. Using gaming elements for customers to patronise your business is an effective strategy to boost competitiveness.