Selling your home is now made easier thanks to social media sites!
Whether you’re a normal person or a team of property brokers in Victoria, selling a property have never been any easier.
Apart from the traditional way of selling and website virtual tours, social media have played a crucial role in selling properties over a recent couple of years. With many platforms to choose from, sellers will now have a lot of avenues to post their ads, thereby increasing the chance of a sale.
But to effectively market your home using social media, what should you do? Fortunately, we have the keys to those doors and we want you to have it.
Tell a Story
Usually when selling something, you just put the price, the location and the details such as size or its features. All correct if you ask us, but you see, sometimes you just have to offer more.
To better make use of social media when selling a property, why not sell it by offering a story about it. We don’t mean to outright fabricate one, just a simple and heartwarming story why you love that property.
Let’s say you’re selling a house, why not say “we bought this house when the day we got engaged and has been our happy home ever since.”
See? Wasn’t that hard right? This way, there’s a chance your buyer will connect with you and say “ME AND MY FIANCE ARE ALSO LOOKING FOR A HOUSE!”
Choose Your Words
Or to be specific, your keywords. When using social media to sell your home, use certain keywords that will help your property come up whenever someone searches for it.
Usual phrases like “Melbourne apartment near schools” may seem simple, but it’s actually a phrase buyers use when searching online. And when you use that and a buyer searchers using that keyword, your properties will be one of the results of the search.
Offer Some Content
You want your property to stand out and catch people’s eyes in social media. Social media is a visual thing so you have to put your “A” game when putting out content.
You can offer high quality photos or even quirky descriptions because that way, people will take notice that it’s different from the rest.
Pick Your Poison or rather, Your Platform
There are tons of social media platforms to choose from or better yet, to post on.
Facebook comes to mind and so is Twitter. But Instagram and Snapchat is one of the leading social media platforms today and what’s great about them is that they’re photo-based so you can use them to post pictures of the property.