Coughing out marketing/advertising money can be the bane of small business owners.
Although necessary to grow and acquire potential clients, it can be really quite expensive. In fact, it’s so expensive that sometimes, small businesses often ditch this aspect – which is a big mistake.
We have good news for you though, thanks to the Internet, you don’t have to pay thousands, or even hundreds, just to advertise your small business.
In fact, just by implementing smart and efficient campaigns, advertising can be virtually free. Don’t believe us? Read on and find out.
5. Produce Quality Content
Assuming your business has a website, we strongly suggest that you provide that website with content, which your visitors may read and hopefully, share.
Consider adding a “Blog” section for your page where you can craft articles relevant to your industry. Not only does it have to be informative, it also has to be engaging and while you’re at it, funny and viral-worthy.
If it’s interesting, one of your readers may share it with one of his friends, then to another friend and so on. The next thing you know, many are now aware of your brand because of one blog post.
4. Engage in Social Media
Nowadays, having a website isn’t enough so you also have to have social media accounts like Facebook, Twitter and Instagram.
Almost everyone now is in social media, network and engage with your followers.
3. Post Colourful Infographics
Infographics are more than just funny pictures with cool drawings. As the name suggests, they are used as an eye candy that also functions as an informative tool.
It’s easy to the eyes and it’s very viral-worthy. Infographics is the 21st Century in a nutshell.
2. Offer Incentives to Customer Referrals
Use your establish customers to gain more customers by offering useful incentives. Be it in a form of discount or offering a free product or service, giving incentives will encourage your customers to advertise your business via word of mouth.
1. Promos! Promos! Promos!
Nothing encourages a customer or increases a business’ popularity more than a promo. Offer something that will really make clients look twice like a huge discount, or a buy-one-take-two kind of offer.
Promos are done to fulfil their name, to promote. So go ahead, if you can afford to, then announcing a promo can give back major gains for your small business.