National Brokers Network

Real Estate Agent Capitalizes on Pokemon Go App

If you’re a business broker in Victoria wanting to score a sale, you might want to take a page from this certain Melbourne real estate agent.

Apparently, “Pokemon Go” is a huge factor in drawing clients because the real estate agent has listed his three-bedroom property at 26 Merrick Street as for sale, but put “Pokemon”-related amenities such as “Pokestops” and “Pokemon gyms.”

In fact, this is not the first time someone attempted to capitalise on the “Pokemon Go” craze when selling a property. According to Domain, the advertisement is just a part of a new wave of real estate listings that features “Pokemon” incentives found across Australia.

Moreover, this Keysborough listing also provides would-be buyers a walk-through of the property, making sure that the house really is “truly onyx-pected” and a “perfect place to spend your summer evee-nings,” as well as “charmander-ttract the fussies of buyers.”

Those “Pokemon” puns may sound lame, but if you’re a big fan of the franchise and the augmented reality game, then it sure is a big draw when considering buying a property.

The game’s reach has been totally unexpected as people from all walks of life, young and old, regardless of culture, has really embraced “Pokemon Go.” In fact, many are joking that it made many people go out of their house – for the first time.

Moreover, the property agent, who goes by Ben Nguyen, has also incorporated his Pokemon puns by using terms such as “in-psyduck-ed heating.”

He seemed to have indulged himself with the puns as he also used “play and run a muk” and “as you enter the front door, on the Raichu will notice an L-shaped living room.”

At this point, we’re not entirely sure if the puns are helping, as it may be countering the appeal of “Pokemon”-related amenities.

But still, Mr. Nguyen is adamant that what he’s doing is helping him sell the property.

He said, “[Pokemon] is a topic of huge interest right now, so really we’re just using that as a vehicle to drive interest in the home. The main thing here is a point of difference; a lot of properties going online are all listed in a similar way.”

So are you going to buy from a man and his Poke-puns?

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