The digital world is a great platform to showcase your business’ products or services, especially now that customers are educated on the power of the Internet. In Australia alone, almost 9.5 million Australians search and purchase goods online, according to a Roy Morgan Single Source survey.
This only proves that a lot of Australians are buying online. As a small business owner, now is the moment to spread the word about what you’re offering online. Within those 9.5 million is your niche market, and it would be great for the business to get their attention.
“We believe the journey of digital transformation starts with creating your own online identity. This is creating a place of your own online, starting with a website and letting people know who you are, what you do and what you offer. Think of it as your mobile store front or your online business card,” Stefano Maruzzi, vice-president for Europe, the Middle East and Africa at GoDaddy, told IOL.
“Once you’ve created your website, you can start looking at using tools like social media, search engine optimisation, and email marketing to help reach new customers and stay in touch with existing ones,” he added.
An important start is to have a solid strategy your business can rely on. In building a website, make sure to also include mobile users and make your website optimised for mobile viewing. There are more and more consumers using mobile phones to search on the Internet. So, having a mobile responsive website is a plus.
In relation to an adaptive website, the design should be simple enough that it could be navigated in different platforms but is also packed with relevant content. Consumers want information about the problem, so providing them with a clear explanation with clear images will help them paint the picture of products and services in their heads.
Another function you can add to your website is voice search and chat if the budget permits to such costs.
Lastly, sensitive data should always be protected. Online shopping is connected with personal data from customers, such as name, address, and credit card details in order to purchase an item and get it delivered to their doorstep. Make sure your website has an SSL certificate to ensure a safe connection with your website, meaning credit card transactions, logins, and more are protected.
Whether starting a new small business, or bought one through a listing from websites like National Brokers Network, it’s important to consider how going digital can have an impact to your traction, popularity, and sales.
Going digital needs a huge amount of time for planning and money for the budget to make it a reality. Tapping into a website and social media is an investment that costs more today, but you’ll eventually thank later when it all works out.