National Brokers Network

How to Make Influencer Marketing Achievable for Local Real Estate Business

The internet today has become the centre of almost everyone’s undivided attention. Most of us consult it when looking for options, asking for recommendations, and making a decision about nearly everything. The real estate industry is no exception to this.

Society’s dependence on the internet today, partly explains the clout of influencers. These people have a considerably large number of followers who highly value their recommendations. Consider teaming up with them as they also provide the much-needed human element in this increasingly digital world. Let them help you build your real estate business to become a source of local pride in the community you serve.

Here are some ideas that can help set you up on the right track.


  • Set Goals in Advance

Influencers come in different shapes and forms. Collaborate with the ones who are using the platform where you intend to build and grow a following in. Keep in mind that this does not have to mean limiting yourself in just one platform.


  • Perform a Thorough Research

Gather all the right information about your audience. Identify their challenges and empathise with them. The insights you can gather will guide you in crafting a campaign that will move them to take your desired actions.


  • Service for Service

You do not need to spend more than you can afford for this campaign. You can find influencers who are willing to collaborate in exchange for a free sample, exposure, experience, or anything else except cash. Agree on terms that will be mutually beneficial for both parties. That way, everyone may be excited to work on future projects together.


  • Ask Your Audience

Your current clients and your followers in social media may have some recommendations on who you should partner up with. Give them what they want. They may likely return the favour.


  • Engage Often and Promptly

When you fail to respond promptly, you risk making your users feel ignored and unappreciated. Let them know that you value their opinion. Make sure to take advantage of the opportunity to sustain their engagement while you have their attention.


Speak in a Voice Your Audience Wants to Hear

Influencer marketing can do wonders for your real estate business. For one, influencers have already done part of the hard work for you. Also, the loyal following is already there. They allow you to market to an actively engaged audience who are highly likely to convert.


Launch an influencer marketing campaign for your small real estate business now. Take advantage of this time when consumers patronise local businesses. Slowly expand your reach from there. Eventually, your influence will transcend borders.


Embrace Change to Survive and Thrive

Like any other business, your real estate company must be able to adapt to the changing times. Doing so will help you remain relevant and competitive in a world where customers’ behaviour rapidly changes.


Learn from the Experts

For more timely and relevant information in the world of real estate, feel free to browse our National Brokers Network website If you need tailored and expert assistance, give us a call at 03 9226 9222. You can also send your enquiries via fax 03 9078 6315 or email

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