Social media is more than what it was years ago. Being a communication platform for people to connect with others or showcase their visual posts, businesses can leverage these platforms to post content of their own.
Also, social media has entered the customer service scene. With more and more people using social media to search for businesses, it’s abnormal not to have one.
What platforms to use?
There are many platforms to use. It all boils down to the type of business you have. Do you offer services to a customer or a business?
Among the most common platforms that businesses use are:
Facebook — used more like a B2C platform; it’s commonly used by companies in the entertainment, e-commerce, fashion, retail, health and wellness, auto and more. However, the bottom line is that no matter what industry or business, establishing a presence on Facebook helps your SEO (Search Engine Optimisation) efforts.
Instagram — only acquired by Facebook a few years back, Instagram is more fitting for B2C. Many businesses take advantage of this platform as it focuses more on visual representation. With this, fashion, food and beverage, travel and hospitality, wellness, arts and crafts, e-commerce, beauty, photography, and more, can showcase their products and services better.
Twitter — perfect for both B2C and B2B, this platform is more for news, trends and customer service whenever there are angry and dissatisfied tweets towards the business. Businesses within these industries will benefit from this platform: news and information, retail, e-commerce, wellness, travel and hospitality, telecom, finance and more.
Posting content
Instagram is focused more on visual content, such as images and videos, and that is perfect to showcase your products, location, events, and more.
On the other hand, Facebook and Twitter can be used to post different kinds of content, such as news and updates, announcements, visuals, special offers, case studies, ads, and even events.
Handling Reviews
Getting customers to leave reviews is a great marketing strategy to further interest in your business. Facebook allows testimonials, in which leads can see directly on your page. Leads often search for other customers’ experience first before taking the plunge; hence, getting too many negative reviews can drive them away.
On the other hand, negative reviews must not be deleted. The best approach for a negative review is to respond publicly or privately within 48 hours and offer a solution to their woes. Turning a negative experience into a positive one is a secret that every business owner must know to convert dissatisfied customers into loyal paying ones.
Tap the Omnichannel Approach
With today’s technology, there are many platforms customers can use to interact with a business. That’s why it’s essential to offer the omnichannel approach to provide seamless interaction with your customers.
Imagine your customer contacted you first through the phone and wanted to transfer the conversation to Facebook Messenger. Without the omnichannel approach, the customer will need to restart the process from the start, providing the same information they said on the first interaction. Customers don’t have time for that.
Another option for this approach is integrating a payment function for your social media to allow customers in purchasing without leaving your social media page.
Converting leads into customers is one of the main goals of a business. As a budding or veteran entrepreneur who’s planning to start a new business or looking for a business for sale australia, it’s essential to check these tips and integrate it into your digital marketing plan. Establishing an online presence is an advantage if you want your business to become visible to a broader set of audience.
