National Brokers Network

How an Open House Can Help Your Property Marketability

First impressions influence a buyer’s decision to close a deal or not. That explains the importance of carefully staging your open house. The success or failure of an open house can help you measure the attractiveness of your property to potential clients. Use the feedback to adjust your efforts accordingly.

Follow these tips to stage a successful open house and make a marketable property out of your home.


  • Let the Right People Know

Showcasing your home is about finding the right buyer. That person is someone who cannot only picture themselves in your home. The right buyer is similarly willing to make an offer to purchase your property.

As you prepare for the open house, you may consider inviting a chosen few to a private home showing first. Potential buyers would appreciate the value of receiving personal attention and more time to assess the property. They would also likely take note of the privilege of being one of the first ones to tour their potential new home.


  • Put Your Best Foot Forward

When it comes to improving the condition of your property, it is best to listen to the recommendations of your agent. There is a way to avoid feeling overwhelmed if there would be a lot of work involved. You can, for instance, start with small projects. The key is to focus on those that would create the greatest impact.


  • Find the Best Time

When scheduling your open house, be mindful of the holidays and other publicly-observed special events. Do not forget to factor in the weather too. Weekends still make the best time to open the door to potential buyers. Invite them to spend their time off from work assessing what could be their next investment.


  • Gather Feedback

After the event, buyers and their agents will naturally have something to say about your home which they have just seen. Make sure to remind your agent to communicate those feedback to you. This vital information contains the good and the bad points of your home from people whose opinions matter at this point.


  • Follow-Up Immediately

Contact potential buyers as soon as possible. After the open house, the possibility of translating their interest into a sale is still great.


  • Your Absence is Appreciated

As the homeowner, it would be best if you are not present at your open house. Your presence can make the potential buyer feel uncomfortable. The goal, after all, is to allow the next owner to picture themselves in your home. Give them the space to inspect every corner. Stay out of the picture so that they would not have to worry about you.

Staging an open house is a way to make your property appeal to its next owner. However, open houses are not just for homes. If you have a business, you can also host a similar event to attract new and retain old clients. The same tips can be applied. The success or failure of an open house says a lot about your property’s attractiveness to potential buyers, current and future clients.

If you want to attract investors looking to purchase a home or buy business properties Australia, find an agent you can trust. You can reach out to our team for expert assistance on that matter. Here are our contact details: phone: 03 9226 9222, fax: 03 9078 6315, and email:

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