Social media is often used for personal activities—information about you, such as images about your vacation in Melbourne, or a status update about the unforgettable experience during dinner at a cafe near you. Social media is a medium to connect with friends and share stories with each other. On the other hand, social media, from a platform of adding friends and talking to them online, has now a new feature that lets businesses promote themselves and amass a following. To know the difference, the first is a personal profile, while the second is a business page. Accounts like these are often found on Facebook, and a lot of people, especially start-ups and SMEs (Small and Medium Business), are interchanging these two, gravely affecting their businesses. But what really is the difference between the two?
This account is your personal profile that you’ll use to share personal things you want the public to know and see. With this account, you can connect with friends and through chat or invite them as a friend. However, each personal account can only have a maximum of 5,000 friends.
Regarding customisation, a personal account has its own timeline where a user can add photos, add status updates, and display their likes and dislikes, and other personal information. Even though personal information is inputted, a user has the power over privacy settings to control who can see these posts or comments on friends and strangers.
On the other hand, a business page is where you promote your business, market what you can offer your customers—products and services—or any content connected to your business. A business page can be created as long as there is a personal account to use, and there are no limitations in making how many business pages in one account, as long as you can manage it, of course.
In personal accounts, connections start when they add you as a friend, but here it is when they click “Like” on your business page. This makes them a fan and sees your activities on your business page, which is same as a friend. Regarding the number of fans, there is no maximum number. However, even if people haven’t “liked” your page, they can still see your activities on social media, but only fans can see your activities on their news feed.
For business brokers in Melbourne, business brokers should be aware of the amount of activity and following that a Facebook page has as part of the background investigation. That is why small businesses in melbourne, also other types of businesses for that matter, should try to create a strong following on Facebook to grant better visibility in social media since trust and authority in the industry is important to gain loyal and happy customers. These two have big differences, but can’t be created without the personal account.