National Brokers Network

Facebook for Small Businesses The Privacy Differences Between Business Page and a Personal Account

Social media is often used for personal activities—information about you, such as images about your vacation in Melbourne, or a status update about the unforgettable experience during dinner at a cafe near you. Social media is a medium to connect with friends and share stories with each other. On the other hand, social media, from a platform of adding friends and talking to them online, has now a new feature that lets businesses promote themselves and amass a following. To know the difference, the first is a personal profile, while the second is a business page. Accounts like these are often found on Facebook, and a lot of people, especially start-ups and SMEs (Small and Medium Business), are interchanging these two, gravely affecting their businesses. But what really is the difference between the two?

Personal Account

This account is your personal profile that you’ll use to share personal things you want the public to know and see. With this account, you can connect with friends and through chat or invite them as a friend. However, each personal account can only have a maximum of 5,000 friends.

Regarding customisation, a personal account has its own timeline where a user can add photos, add status updates, and display their likes and dislikes, and other personal information. Even though personal information is inputted, a user has the power over privacy settings to control who can see these posts or comments on friends and strangers.


Business Page

On the other hand, a business page is where you promote your business, market what you can offer your customers—products and services—or any content connected to your business. A business page can be created as long as there is a personal account to use, and there are no limitations in making how many business pages in one account, as long as you can manage it, of course.

In personal accounts, connections start when they add you as a friend, but here it is when they click “Like” on your business page. This makes them a fan and sees your activities on your business page, which is same as a friend. Regarding the number of fans, there is no maximum number. However, even if people haven’t “liked” your page, they can still see your activities on social media, but only fans can see your activities on their news feed.

For  business brokers in Melbourne, business brokers should be aware of the amount of activity and following that a Facebook page has as part of the background investigation. That is why small businesses in melbourne, also other types of businesses for that matter, should try to create a strong following on Facebook to grant better visibility in social media since trust and authority in the industry is important to gain loyal and happy customers. These two have big differences, but can’t be created without the personal account.

Confidentiality Agreement

In Consideration of the Vendor of the subject business, or any other business introduced to the Proposed Purchaser and their agent National Brokers Network (“the agent”) providing information to the Prospective Purchaser, the Prospective Purchaser agrees:

1. To keep all information provided confidential in respect to the subject business and any other business introduced to the Prospective Purchaser by the Agent.
2. That no information is to be disclosed by the Prospective Purchaser to any third party without consent by the Agent;
3. That it will not use for themselves. Or for others benefit, such information other than to Purchase the subject business or other business introduced by the Agent;
4. That any agreement to purchase the whole or portion of the business shall be exclusively through the Agent;
5. To immediately return to the Agent all such information and other details in written form including any drawings and any copies made of written information, notes, summaries or extracts of any document therefor if any when requested by the Agent;
6. Under no circumstances will the Prospective Purchaser make direct contact with the vendor of the subject business or other introduced business without the prior written consent of the Agent;
7. If the Prospective Purchaser breaches this agreement or buys the business direct from the Vendor, the Prospective purchaser is liable to and indemnifies the Agent for any and all losses the agent may incur including economic loss and loss of income.v

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