Australia is known to be one of Asia Pacific’s most highly developed eCommerce markets, according to a report by eMarketer. The report also emphasised that the Land Down Under has landed a spot in the top ten worldwide. Online shopping in the country has experienced a continual increase over the years.
This is actually expected since businesses are now adopting the mobile approach, making them provide a better shopping experience for shoppers. With 85% people in Australia have internet access and experiencing a 1.7 per cent increase in users, this makes the country a lucrative audience to target.
According to the annual Inside Australian Online Shopping Report conducted by Australia Post, Aussies were able to spend $21.3 billion in 2017, which is an 18.7 per cent increase compared to the year prior. And a majority of these sales are from local retailers, with 80 per cent of the total spending.
Ben Franzi, Australia Post general manager for parcels & express services, explained that the reasons why Australians shopped online because of their search for greater value, choice and convenience. He also said this was evidence that online shopping is on the rise.
“Marketplaces such as Amazon, eBay and Etsy are booming, growing 74.8 per cent in the past year alone,” Mr Franzi said as quoted on Transport and Logistics Industry News.
“Australians really appreciate the convenience of being able to access goods from a variety of sellers in the one location.
“In the past year we have seen new marketplace entrants, which is always great to see, in recognising the increased customer traffic that this type of format offers,” Mr Franzi added as quoted on Transport and Logistics Industry News.
Another angle to look at with this news is that marketplaces are providing Australians access to a wider lucrative market, which is the international market.
Marketplaces make it easier for consumers in our key export markets, such as China, United States and India, to find Australian products and offer a more convenient way for local businesses to start selling overseas.
“By 2019, total online goods purchases from across the globe are set to reach $US2.16 trillion ($A2.86 trillion), so this market represents a huge opportunity for Australian retailers.”
Looks like business is doing good within the country since undergoing the digital transformation. Now, businesses for sale Melbourne will have more impact since buyers can have more options in marketing these businesses once bought — all thanks to the increase of awareness in online shopping and the platforms that are being used to access these activities.