The popular e-commerce marketplace, Amazon, recognised the need to help small businesses find leverage and compete with bigger, more established brands. By introducing Launchpad, Amazon seeks to help startups tap into a wider market. Aside from that, these small-scale entrepreneurs can also gain access to useful resources. Moreover, they can connect with, find support from, and collaborate with other more experienced service providers through the so-called Services Hub.
Part of the Package
As participating brands, startups are entitled to certain benefits that can help increase their visibility and establish themselves in the highly competitive online marketplace. Such benefits include a feature on Launchpad’s customised product pages; marketing assistance; and logistics support through Amazon Prime.
How to Participate
- Register as an Amazon vendor
- Supply relevant information about the products and services you are offering
- Confirm an initial order
- Ship your first order to Amazon’s Fulfillment centres
The Waiting Game
That moment when your first order makes its way to its destination may trigger mixed emotions from you, a startup entrepreneur. After all, the fate of that order will determine your future with Launchpad. More to the point, it will be used to assess the presence or absence of genuine demand for what your business has to offer to the market.
Not One Size Fits All
With an e-commerce giant in the background handling marketing and logistics, startup entrepreneurs can focus more on product creation and business innovation. It is a great opportunity for those still at the starting line towards success.
Then again, the demands may be a challenge too great to conquer for other small-scale entrepreneurs. For instance, not everyone may have enough supply to meet the minimum inventory requirements. Not everyone may be comfortable to build an inventory without the guarantee that they can make a sale out of it. For some, this may mean a setback on their already slim initial profit margin.
Find your Place
Whether or not the Launchpad will propel your business to success, one thing remains clear. The path towards progress from startups and established businesses alike can be taken from many different directions. There is no single route that will lead everyone there. It takes effort, trial, and error to find one’s way. Then again, it is a journey entrepreneurs of all shapes and sizes must be willing to take.
Working towards your business’s further growth will be advantageous for its present and future. If you put it on the market for sale, investors will be interested to take part in an enterprise that seriously makes a continuous effort to explore ways to improve and succeed.
When the time comes that you decide to hand over the reins to someone else, consider seeking expert assistance from our team. We will look forward to guiding you by sharing our knowledge concerning businesses for sale Australia. You can reach us via phone using these numbers: phone: 03 9226 9222, fax: 03 9078 6315 or through email using this address: info@nationalbrokers.com.au.
