In today’s highly competitive market, it’s never too early to prepare for the holiday season. Now is as good a time as any for e-commerce marketers to start planning how to maximise their sales over the holidays.
Strategically planning for the holidays indicates a company’s dedication to business and to its customers.
These five strategies will help businesses reach their optimum sales target come the holiday season.
- Enhance the mobile experience.
With today’s increasing mobility, it comes as no surprise that more than half of website traffic come from mobile devices. Businesses must embrace mobile and adopt strategies that would strengthen their mobile game. Technical glitches or any obstacles hampering a smooth mobile shopping experience for customers must be addressed and solved. When the mobile experience of shoppers is enhanced, better conversion rates come as a result.
In preparation for the holidays, businesses must prepare their mobile sites to handle heavy traffic. The last thing any business owner wants to happen is for his company website to crash or slow down under the strain of having too much traffic.
- Create strong content.
Infographics are one example of strong content. It is visually appealing and is an effective means of creating a strong brand image. Combined with SEO, it can successfully target the right audience. With strong, interactive content, customers are given the opportunity to engage and interact with the brand. This opens many possibilities for promotions, special offers, and exclusive deals which will be hard for shoppers to resist, especially during the holiday season.
- Migrate to the UA (Universal Analytics).
There has been wide migration to Universal Analytics as its integration with Google Analytics makes for better features. Some of its advanced features include:
- Single user tracking – multiple visits from a single user using multiple devices or multiple browsers is tagged as one. GA tracks these as multiple users. The proper tracking of users is crucial to targeting personalised experiences.
- Comprehensive product analysis – with product list and product performance, specific metrics pertaining to the performance of products based on views and search methods may be accessed. Tracking these metrics can help businesses identify key areas that need improvement or reassignment.
- Shopping behaviour analysis – UA helps businesses understand customer shopping behaviour better by providing advanced data customer sessions involving a single product, the number of times the cart was loaded, and other parts of the purchase cycle.
- Simplify checkout.
One of the most common reasons for cart abandonment is the level of difficulty involved in the checking out process. Businesses must work to simplify and secure checkout by getting rid of payment hassles and offering more options to pay. A buy later option is also recommended to keep customers coming back for more and completing the purchase cycle.
- Know the peak shopping days for better targeting.
Peak shopping days must be targeted for better sales figures. When businesses are aware of when the influx of customers will arrive, they will be able to anticipate the increased demand and boost their chances of increasing revenue on these particular days.
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