Digital marketing is an ever changing and ever involving enterprise.
One day your strategy is so effective and making bank, but the next day, it’s already stale and you’re in the red. That may be an exaggeration, but it rings some semblance of truth.
Today, localisation is the current darling of the digital marketing world. Back then, a general approach is the way to go, but now, it has to be more specific. More personalised. More localised than ever before.
Localised content is the way to go if you want to make your business grow. Don’t know how to? We’ll show you!
1. Your Content Should Be Based on Your Location
Well, what do you expect? When creating a content to promote your business, make it localised.
Here’s some fun data to encourage you. Did you know that according to Entrepreneur, location-based advertisements are growing and is now a very lucrative venue for small businesses and start ups.
In fact, it’s expected to increase to nearly 30 percent just this year alone and it’s expected also to generate a whopping US$ 30 billion when 2020 hits.
Content that is tailored to your location encourages business growth because you, as the owner, can capitalise on local happenings and promote your product or service according to that event!
2. Market Your Location as a Feature
Before you laugh at this, hear (or read) us out first. Creating a content that markets your location as a feature is not actually a bad idea.
In fact, business brokers in Victoria market the location as a feature to sell a business. You, as a business owner, can also do that. By promoting your location, you are indirectly saying to your local customers that you are in a convenient location for them. Simply put, going to your store is convenient because they will know that you are just nearby!
3. Knowing Your Demographics
Of course, apart from you also have to know who you’re promoting to – locally.
Is your business mainly for young people or adults? Are they mostly guys or girls? Simple data like these can make localised content marketing all the more effective, resulting in a healthy profit!