Online shopping is the norm nowadays. After realizing the convenience of “one-day” deliveries and anytime window shopping (with the use of a mobile device and internet connection, of course), customers choose online retailers than brick-and-mortar stores.
In the US, a BigCommerce survey revealed 83% of U.S. consumers and 90% of Millennials bought stuff on Amazon. That’s a huge number of people purchasing goods online. Meanwhile, Amazon just launched in Australia and the total visits on the website are already at 18.85 million as of December 2018. With these statistics, utilising Amazon to help small business owners is a great boost. And, here’s how:
Convenience is Important
Customers love convenience. After the introduction of mobile devices and its contribution to customer convenience, it has increased the expectations of customers. People with purchasing capability has the power through their fingertips.
Reaching customer experience regarding convenience can be reached through Amazon. The online platform is the perfect marketplace — a lot of people visit it and look for goods with irresistible prices. Another thing is that Amazon Prime provides free two-day delivery right at their doorstep. The traffic at Amazon can hit two birds with one stone for you: the first is introducing your brand to people; the second is leading them to your website, which leads to the second point.
Drive traffic through Amazon
As said before, Amazon definitely drives traffic to your website. It’s no doubt people discovered new brands through the online platform. These newly discovered brands could be you, so take advantage of Amazon and market what you have. Be diligent in providing a straightforward and clear content to engage customers in understanding who your business is. You can also include a website to add legitimacy. However, make sure your branding is the same as your website and that the website design is easy to navigate.
But, if you have a brick-and-mortar store, Amazon is still one of the top choices to drive traffic to your store. Despite having a huge population of people who feel confident in purchasing online, there are also people who want to see and try the products personally before making a purchasing decision. This means that people who stumble upon your brand might want to see your products for themselves. Again, make sure you step up your customer service to accommodate them better.
Same goes to other online platforms
When it comes to selling your properties, whether commercial or residential, there are online platforms perfect to showcase your property. The same goes on how you market at Amazon, focusing on consistency and convenience. As for real estate, the perfect counterpart is National Brokers Network. We have decades of experience in handling property sellers, their listings, and marketing, helping them to have more potential buyers.
