Traditional advertising still works.
Although we are big proponents of online advertising that mainly uses web banners, social media platforms, PPC and all that jazz, traditional promotion still has a special place in our hearts. Not because of sheer nostalgia, but because frankly, it works.
In a world where everything is online “this” and online “that,” sometimes, it’s just cool to go back to the basics. So without further ado, here are some old-fashioned ways to advertise your business.
Post Banners
Traditional banners either made of paper or vinyl, can help you gain exposure when it’s placed strategically. It also offers a diverse choice of sizes and types, which can help you, choose the appropriate option depending on your need.
In fact, an effective commercial property broker in Victoria still uses banners and other traditional advertising tools to market the property they’re selling. If they’re doing it, then you should too.
Commercials and Ads
Oh yes! We want you to put on some commercials. Whether it’s on the television, radio or print, commercials is one the most effective old-fashioned way of advertising.
Use a catchy jingle or a memorable visual. Once people see or hear your ad, they’ll think of your business!
Distribute Fliers
Distributing fliers to people walking by may look like a thankless effort, but let us tell you that it works.
According to The Huffington Post, what’s great about fliers are its cost effective and very tangible, as you can basically count the people receiving your so called “ad.”
Pop Up a Pop-Up Stand
Pop-up stands can be a great idea since it gives you an opportunity to directly interact with your potential clients.
With these stands, people can approach you and ask you directly what your business is all about, what do you do, or what can you do to help them.
Of course, when considering to open a Pop-Up, it’s best to scout for the best location because putting a stand in the middle of nowhere is just plain wrong.
Hiring a Public Relations Expert
PR people, either you hate them or you love them, but if you’re a business, then you’ll definitely love them!
By hiring a PR firm, you’ll have a perfect press release, which can reach potential customers that will build further traction for your business.
