Establishing a solid presence is needed in order for the niche market to realize that the business exists. Truth be told, having a solid market reach is tough and should be tested dozens of times before knowing which are the effective ones and not. But in order to get customers, you must get their attention first. And this can be achieved through marketing.
However, there are businesses having a hard time in deciding how to start making the company visible. As a businessman, you will need to consider a lot of factors before deciding—some of the factors are budget, niche market, and location. For businesses, especially startups and SMEs (Small- and Medium-sized Enterprises) in the real estate industry, low-cost marketing ideas that provide ROI (Return of Investments) is the solution.
Social Media
This is one of the platforms wherein SMEs try in order to reach their niche market. Without looking into statistics, almost everyone is on social media. And this is the signal that your business should also be in. In terms of marketing on social media, it offers advertising wherein placing the business up front the prospects.
Moreover, there are social media sites that let customers leave testimonials and reviews on your profile. This helps, especially when prospects come to your profile. Testimonials and reviews are “trust badges” that prove your business is trustworthy enough. Once potential customers read these, they will get the idea that the business is worth trying and real since other customers tried it and had a positive experience.
Promotions on Vehicles
Placing promotions on vehicles is another example of low-cost marketing, especially if the company owns one and is regularly used. This strategy is like hitting two birds with one stone. For example, the vehicle has promotions of the business placed, which can be through magnets or decals, and you drive around town there are errands to be done. There will always be a chance for people to turn their heads and read at your promotion.
Promotions on Sidewalks
This is perfect for businesses located on the main street of the city since a lot of people pass by those areas. And if your business is one of them, it is best to place a sign outside that is facing pedestrians. You can list down sales, or new stocks.
Customer loyalty
One of the best strategies is marketing to existing customers. Since they already bought from you, there is a chance they would buy from you again, especially if it was a positive experience for them. After a customer purchases from you, ask if you can add them to your next email blast. In your email, you can attach announcements, offers, new stocks, new arrivals, coupons and other updates about the business. Always keep in mind your customers and give them time to purchase from you again.
Word of mouth
The best and cheapest advertising is word of mouth. Actually, there is no need to pay. All the business has to do is to provide consistent high-quality service, from first touch point up to every interaction after purchase, and your customers will do the promotion through recommending you to their family and friends.
Making a mark in the industry involves a trial and error process—a business should be able to come up with different strategies and try every single one to know which are effective and not. For homeowners who want to sell their houses in Australia, business brokers victoria can provide advice on which marketing strategy is perfect, lowering marketing costs and helping out in reaching to potential homebuyers.
