McDonalds is planning to open 8 new outlets in Victoria as a part of its recovery program as it tries to regain some footing in Australia after news of McDonalds having the lowest sales profit in the last ten years despite a series of new outlets opening last year. Don Thompson, chief executive of McDonald’s, described the Australian market as weak.
The new outlets are to be built in Lucas, Carrum Downs, Craigieburn North, Traralgon East, Clayton South, Langwarrin, Officer and Lara.
According to Victoria’s treasurer Michael O’Brien, these new outlets are estimated to create 1,000 additional jobs in Victoria. “There are foods that you have sometimes and we’re very proud to stand with McDonald’s in this great investment, creating 1,000 new jobs for Victorians by the end of this year.”
Mahassen Haddad, McDonald’s Victoria market director, is upbeat about McDonald’s expansion to Victoria: “We offer so many young Australians what is often their first job and provide an unmatched opportunity for our people to realise the power of their potential. Indeed, I started my own career at McDonald’s as a teenager.”
The new outlets in Victoria alongside the new nationwide home delivery system recently introduced by McDonalds are among the brand repositioning and sales strategy for the struggling fast food chain to make market gains from the remaining months of 2014.
In a larger scale, whether profit or sales brackets are met, McDonalds is among the many local companies that fuel Investments in commercial property expansion from local businesses and the money inflow from foreign investors that continuous to strengthen Australia’s commercial real estate boom.